Schulte Group launches new look reflecting a clear and consistent group identity
The Schulte Group, a global ship owner, ship manager and maritime services provider, unveils a new corporate design to adapt a more contemporary, unified and digital-friendly look, reflecting its individual member companies’ combined service offerings and innovative spirit.
“The Schulte Group has gone from strength to strength over the last 135 years. We have specialised capabilities in various fields of the shipping business and a significant amount of experience and knowledge,” said Mr. Ian Beveridge, Chief Executive Officer of the Schulte Group.
“In previous years, we have evolved and grown in various segments and markets. In an increasingly changing environment we operate in and with our expanded and diversified portfolio of service companies, it is important that we have a clear and consistent group identity – a unified identity that reflects the synergies within the Schulte Group and reflects our position as a truly global integrated maritime services provider,” Mr. Beveridge continued.
The Schulte “S” is the core design element of the new corporate design of the Schulte Group. The “S” and the red circle represent the longstanding culture and heritage of the Schulte Group, combining ship owning (Bernhard Schulte) and ship management (Bernhard Schulte Shipmanagement) under one roof. The enlarged and modernised “S” has been brought into the brand families of Bernhard Schulte and BSM for more clarity, a strong recognisable family look and for better legibility, especially for digital use.